On The Road–Cooking Demo–Williams-Sonoma

Chef JimLast week I gave a cooking demo in the Williams-Sonoma store at the Time-Warner Center at Columbus Circle, NYC.  I made Crepes, using products sold at the WS store and two different popcorns–White Birch and “mixed” colors–also sold there. All the customers who were in the store that day got to enjoy these treats and seemed very pleased.

Years ago I owned a small creperie/cafe in Glenwood Springs, Colorado.  There, I set up the cooking area to be a display kitchen so my customers could watch the crepes being made and assembled.   Williams-Sonoma’s display kitchen at this venue is very similar.  It simply makes for a more “communal” event. The dessert crepes I made this day were filled with berry spreads (raspberry and strawberry) sold at the WS stores and a chocolate ganache, using Guittard chocolate and fresh cream.

The turnout was favorable and a number of customers were impressed by the pans I used; especially since I didn’t need to use oil or butter for cooking.(See my blog dated 19 May 2010  re the ProCeramica pans made by Moneta Corp in Mondavio Italy).   And, of course, cleanup was simple—just a wipe with a dampened cloth and the pan was clean as a whistle!

In the next several weeks I will be doing another Demo at the Williams-Sonoma store on 59th St. and Lexington Ave. (across from Bloomingdales).  I will post here when the date is confirmed.    Come join me.

To your health,

Jim